welcome!

I am a PhD Candidate in Entrepreneurship at INSEAD. My research focuses on strategy and organization, particularly within the context of technological change. I am on the 2025-2026 academic job market.

My dissertation examines firm strategy during the emergence of general-purpose technologies, using artificial intelligence as the primary empirical setting. Theoretically, my work builds on a learning perspective. Methodologically, I specialize in quantitative analysis of observational data.

I hold a BS in Information and Industrial Engineering from Yonsei University. Before starting my PhD, I worked at the R&D center of an automobile company and was an entrepreneur.

You can contact me at jung-hyo.sun@insead.edu and find my CV here.