welcome!

I am a PhD Candidate in Entrepreneurship at INSEAD. My research focuses on the intersection of organization and technology.

My dissertation examines how firms navigate the emergence of general-purpose technologies, with a focus on artificial intelligence as the empirical context. It consists of chapters that approach this question from complementary angles: entrants, incumbents, and the market for corporate control.

My work builds on scholarship in entrepreneurship, the behavioral theory of the firm, and technological change. Empirically, I combine quantitative analysis of observational data with computational methods.

Before my PhD, I worked in corporate research and development in the automotive industry and was an entrepreneur.

You can contact me at jung-hyo.sun@insead.edu and find my CV here.